Coming off a very successful launch of digital collectibles in 2021, Speedway Motorsports will drop the first NASCAR at COTA editions of NFTs starting Monday to kick off race week for the March 27 EchoPark Automotive Grand Prix at Circuit of The Americas (COTA).

Beginning at 12 p.m. CT Monday, March 21, 5,000 animated NASCAR at COTA stadium series NFTs priced at $5 each, including 500 rare gold versions, will hit the blockchain on, Speedway Motorsports’ fan-focused digital collectible marketplace beginning Monday, March 21 at 12 p.m. CT.

On Thursday, March 24, 2,500 NASCAR at COTA-themed virtual diecast NFTs will be released at 12 p.m. CT and remain on sale through Sunday priced at $30 each.

Then, on race day, Sunday, March 27, commemorative EchoPark Automotive Grand Prix ticket NFTs will be available for fans both at and away from the circuit. Sunday ticketholders can obtain one of 5,000 platinum collectible ticket NFTs for free, and fans not in attendance can purchase one for just $10. The collection will also include 500 rare golden commemorative tickets.

Speedway Children’s Charities (SCC), the official charity of Speedway Motorsports, will also benefit from NFTs. will feature 1,000 SCC track tokens that will sell for a $50 donation starting Wednesday, March 23 at 12 p.m. CT. All proceeds from token sales will benefit non-profit children’s organizations in the Austin, Texas community through SCC.

An NFT (non-fungible token) is a unique digital collectible (such as an image or video) that is officially licensed and recorded on the blockchain to demonstrate proof of ownership. To recap, NASCAR at COTA’s 2022 collection includes the following:

  • Stadium Series: 4,500 standard and 500 rare gold NFTs will drop on Monday, March 21 at 1 p.m. ET at The cost is $5 each.
  • SCC Token: 1,000 tokens will be available beginning Wednesday, March 23 at 12 p.m. CT for $50 each. All proceeds will benefit Speedway Children’s Charities.
  • Virtual Diecast: 2,500 will be released at 12 p.m. CT Thursday, March 24 and will remain available through Sunday, March 27. The cost is $30 per “car.”
  • Commemorative Ticket: 4,500 standard and 500 rare gold tickets will drop for both fans in attendance at the EchoPark Automotive Grand Prix on Sunday, March 27 and those not in attendance. These NFTs are free for ticket holders and $10 for fans not at the event.

Additional digital collections featured on are available for fans to check out 24/7 on the Marketplace. A new collection will be released into the marketplace during each respective Speedway Motorsports race week, driving excitement toward some of NASCAR’s most anticipated events.

In partnership with GigLabs, Speedway Motorsports has created, a first-of-its-kind motorsports NFT marketplace for race fans. is built on the environmentally-friendly Flow Blockchain, home of other leading sports NFT projects including NBA Top Shot, NFL ALL DAY and UFC Strike. GigLabs helps enterprise brands build lasting relationships with consumers through NFT strategy, development and building personalized experiences through NFTs. GigLab’s proprietary NFT Bridge Platform is being used by Speedway Motorsports to create and operate its NFT marketplace. NFT Bridge helps brands remove the complexity of smart contracts, blockchain integration, NFT design and management and event services.

To learn more, visit

Tickets for the March 25-27 NASCAR at COTA tripleheader weekend are on sale now at Further details can be found on the NASCAR at COTA website including the full race weekend schedule.

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