Ask fans who’ve been to NASCAR at COTA once, and many will tell you the same thing: they’re already planning their return—sometimes before the weekend even ends.
Repeat visitors often point to the variety of experiences as the biggest reason. No two weekends feel exactly the same. One year you’re watching from a grandstand with sweeping views, the next you’re exploring a new section of the track, camping with friends, or adding a new upgrade to change your perspective. The road course layout alone offers countless ways to experience the race.
COTA’s scenic setting plays a big role as well. With rolling hills, open sightlines, and a layout that encourages fans to move and explore, the venue feels more like a destination than a single-day event. Combined with a full weekend schedule of racing and entertainment, it’s easy for fans to slow down, settle in, and enjoy everything at their own pace.
Many fans also come back because of the sense of community. Campgrounds turn into neighborhoods. Familiar faces become friends. Groups grow larger each year as people bring more family members or invite friends who’ve heard the stories and want to experience it for themselves.
Some fans return to upgrade their experience. Others come back simply because NASCAR at COTA has earned a permanent spot on their calendar. Either way, once you experience it, it’s hard not to make it a tradition.
Join the Fans Who Keep Coming Back:
